Currently, the few NYC Hybrid Taxis that exist are indistinct from the rest of the Ford Crown Victorias that swarm the streets. Upon recognizing the need for New York City's Hybrid Taxis to be easily distinguishable, Situ developed graphic schemes aimed at directing people's attention to hybrid automobiles' environmental and economic benefits. By employing designs that feature natural themes such as butterflies and plants, Situ aims to intuitively communicate the concept of a "greener vehicle" to New Yorkers.
Situ Studio consulted with The Sierra Club and Smart Transportation throughout the design process. The work was submitted to the New York Taxi and Limousine Commission for review.