When Turntable Lab—a purveyor of music and audio equipment—outgrew its former space, they approached SITU Studio to design a new storefront. Encompassing 1200 square feet in the East Village, the project is designed for flexibility and to unite the various aspects of Turntable Lab—not only as a place to showcase high-end audio equipment, but also as a neighborhood record store and hub of DJ culture.
The front-of-house glass-fronted cases display turntables, headphones, speakers, and other high-end audio equipment. The back-of-house display rails and browsing bins create the comfortable feel of a record shop, with records, bags, t-shirts, and hats on display. SITU worked closely with Turntable Lab to develop a universal cleat system with a family of interchangeable shelves, hooks, and display rails to suit the requirements of the merchandise. This allows the store manager to quickly rearrange displays and feature new items as they come in. Mobile tables and a mobile display wall at the back of the store allow the floor to be opened up for DJ performances and record release parties. Throughout the store, a simple yet refined palette of cool grey, natural wood tones, and finely detailed plywood edges allows the merchandise to stand out, from the details of the high-tech audio equipment to the colorful covers of the vinyl records.